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Heinz "Dear Restaurant Owners"
Project type
Shoot Direction, Video, CTV, OLV, Rich Media, Storyboarding, Editing, Copywriting
Location
Chicago
Building on the success of the original "Dear Restaurant Owners" CRM, Heinz invested in a fresh creative shoot in Chicago, delivering a fresh suite of ads and two sets of A/B video spots. The campaign expanded into a Yelp Brand Spotlight unit to engage and retarget restaurant owners across platforms with high efficiency.
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